Speaking about ROI of Social Media at Brussels Conference

On Tuesday, September 14 I'll be speaking at Melcrum's "Social Media and Internal Communications Conference" in Brussels.

My keynote will be around the return on investment of social media, more specifically when applied for internal communications and collaboration.

At the hand of our own case study at the Van Marcke Group I'll cover how to define & measure social media ROI for the enterprise.

Other speakers of the day include:

• ex IBM colleagues Yves van Seters, IBM Task Leader for Social Media and  Vanessa Vyncke, Employee & Executive Communications. They talk about embedding social media into day to day business.
• Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu
• Louise McGregor, Manager Web Expert Centre, Corporate Communications ING Group
• Sonia Carter, Senior Manager - Online, AXA UK
• Neil Atkinson, Director - Global Communication Channels, Unilever
• Russell Pearson, Social Media Strategist

You can find all the details of the conference and the workshop I'll give on the second day - 15th of September on the conference website.

If you wish to join the conference, let me know. I have secured a 10% reduction for my readers. Just send me an email with your name. Hope to see you there.

Also, if you would be interested to join an exclusive workshop around using social media for crisis communications in the October/November timeframe (also in Brussels) please let me know.

I am planning this with a top worldwide specialist in risk management and crisis management and we're limiting the amount of participants at 20 people. So if you would like to learn how to integrate social media into your crisis planning, don't miss this one and send me an email.

Workshop, June 4: Using Social Media for Crisis Management

Ok the registration site if online !

As I mentioned before I have been working on creating a workshop together with Caroline Sapriel on using social media for crisis management and we're finally ready.

It will take place on June 4 and registrations are open !

Caroline brings years of crisis management and risk management to the table and I'll position different social media and their principles within the context of issues management.

This will not be a theoretical workshop... We'll have hands on exercises, practical case studies and more...Check out the agenda here.

The location as well is unique; it is really back to school as we'll have the workshop at the International School of Brussels. A great location, just off the East ring of Brussels with all the comfort and amenities we need.

If you're a member of the EACD, the IABC, the BViC or 3C then you're in for a positive surprise; a 100€ reduction because we're co-members.

We're closing registrations at 20 attendees so if you want to get up to speed with social media and crisis communications don't hesitate too long.