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Entries in social media (6)

Sunday

Aug222010

Speaking about ROI of Social Media at Brussels Conference

Sunday, August 22, 2010 at 12:16

On Tuesday, September 14 I'll be speaking at Melcrum's "Social Media and Internal Communications Conference" in Brussels.

My keynote will be around the return on investment of social media, more specifically when applied for internal communications and collaboration.

At the hand of our own case study at the Van Marcke Group I'll cover how to define & measure social media ROI for the enterprise.

Other speakers of the day include:

ex IBM colleagues Yves van Seters, IBM Task Leader for Social Media and Vanessa Vyncke, Employee & Executive Communications. They talk about embedding social media into day to day business.
Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu
Louise McGregor, Manager Web Expert Centre, Corporate Communications ING Group
Sonia Carter, Senior Manager - Online, AXA UK
Neil Atkinson, Director - Global Communication Channels, Unilever
Russell Pearson, Social Media Strategist

You can find all the details of the conference and the workshop I'll give on the second day - 15th of September on the conference website.

If you wish to join the conference, let me know. I have secured a 10% reduction for my readers. Just send me an email with your name. Hope to see you there.

Also, if you would be interested to join an exclusive workshop around using social media for crisis communications in the October/November timeframe (also in Brussels) please let me know.

I am planning this with a top worldwide specialist in risk management and crisis management and we're limiting the amount of participants at 20 people. So if you would like to learn how to integrate social media into your crisis planning, don't miss this one and send me an email.

Philippe Borremans |

Looking forward to meet you at....

Saturday, October 10, 2009 at 13:10

In the next coming months I will be speaking at several conferences and hope to meet some of you there.

Here's the list:

October 29 - Brussels - Belgium: I'll be giving a full day Kluwer workshop in Dutch on "Web2.0 & External Communications. This is a training day focused on using social media for PR & Marketing efforts. You can find the details and registration form here.

November 17 - Belgrado - Serbia: The regional EACD debate organiser for Serbia, Andrea Brbaklic, invited me to speak at an event organised with the Serbian PR Society. I'll be talking about the impact of social media on the Public Relations profession.

November 24 - Antwerp - Belgium: I'll be speaking at a full day communications seminar for the communicators of the City of Antwerp on the use of social media for community relations. If you're from "'t Stad", do say hello.

January 18/19 2010 - Amsterdam - The Netherlands: Marcus Evans is organising a conference of 2 days on PR & Media Relations Effectiveness. I'll be covering social media & media relations and am already looking forward to meet up again with Médard Schoenmaeckers from Syngenta.

Of course, I'll try to "liveblog" these conferences as much as possible and share my experiences there through Twitter updates or short videotweets.

Philippe Borremans | Comments Off |

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Friday

Jul312009

Social Media Guidelines & Employees

Friday, July 31, 2009 at 15:38

I am currently writing the social media guidelines for the Van Marcke Group of Companies and the exercise takes me back to the time when I was working at IBM and part of the "New Media Team"...

Must have been end 2004, beginning 2005 when the draft guidelines at IBM where put on a wiki and opened up for "review" by the employees.

I still think this was a very good idea and definitely added to the human voice in which the guidelines are written.

For the guidelines I am currently writing I have done some research online because let's face it, since 2005 a lot of things have changed...

So here are a couple of resources which I think are very valuable if one day you need to do the same exercise for your company or organisation:

The IBM Social Media Guidelines - I always go back to them because I do think they were one of the first and one of the best and still are...
The by now famous "Laurel Papworth List" - Laurel did a great job collecting about 40 corporate guidelines in one list.
And then there is another reference I always turn to; the "blogging policy" list on the New PR Wiki. The title of the wiki page shows that time goes by fast - in 2005 it was all about "blogs"...

The aspects I took into consideration while writing ?

Well, the guidelines need to be clear, straightforward and direct. They also need to be written for the employees in the first place...

Avoid any legal terminology and above all else I tried to use "common sense" (we say "boerenverstand" here in Dutch) wherever possible.

Employees are sensible, intelligent people otherwise you wouldn't have hired them, so don't get all paranoid about these things.

But still, this week I did a quick 3 day poll via Twitter and got the following results when I asked;

"Do you think employees should be involved in the development & drafting of the social media guidelines of the company ?"