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Entries in journalism (3)

Thursday
Mar312011

How an EU Reporter Uses Twitter

On March 30 I had the pleasure to go to an EACD Workshop on the use of Social Media in Political Communications at the European Parliament in Brussels.

Among the speakers was Leigh Phillips (@Leigh_Phillips), reporter for the EUobserver.

Here's a quick account on how he uses Twitter in the context of European Journalism.

Leigh didn't really see the value of Twitter until he discovered Tweetdeck, an application specifically created to manage and work with the Twitter (and other social media channels) "fire-hose" of information but today he find it "As usefull as my notepad and pen...".

When listing his main uses of Twitter for his work he told us that these were the most important applications:

  1. A strolling reminder of things I need to know about.
  2. As a source of story ideas. "I had scoops from Twitter."
  3. To get information, part of the larger story. "As it was the case in the EU parliament robbery story."
  4. To receive feedback from readers. "There is a real difference between comments on newspaper website and twitter feedback which, in general is politer."
  5. For getting in touch, finding sources, quotes and people to interview. "Twitter is faster than the yellow-pages..."

As a reporter he is getting really frustrated (like most of us) with robotweets...

He warns that "twitter is also being used by less savory characters and regimes. We need to be careful and check sources. Those same regimes are also using bloggers."

With regards to pitching him on Twitter Leigh says that "they happen but I handle them the same as email pitches... Do it in the morning please...".

With respect to other forms of journalism Leigh had this savory quote to share...

I have as much respect for citizen journalism than I have for citizen brain surgery....

I do not agree with him on that point but he reminded me of a story I read some month ago about new forms of journalism... He is more interested in the idea of "Public Commissioning" where the public at large decides and donates to investigate a certain news topic.

An example of this is YouCommNews where both readers and journalists can pitch stories to each other and gather interest on certain topics.

The resulting stories created through YouCommNews are then available for publication in all sorts of media, "either freely or through the sale of publication rights, in which case there will be refunds to those who funded the journalism".

Definitely an idea to follow more closely and Leigh's input shows us how the job of a reporter is definitely changing because of, and thanks to social media.

How about the other side...? What about good Media Relations use of social media ?

The debate covered other speakers and topic which I will blog about in the next coming weeks. Stay tuned and as always, feedback and comments are more than welcome. Thanks for reading.

Monday
Aug172009

Mobile news, perfectly executed...

NPR just launched its iPhone news application....

News on the go, text, audio, live streaming & always on.

Thursday
Jul232009

After the Social Media Press Release, the Twitter Release...

Social Media Press Releases or SMPRs have still a long way to go but already some are taking the next steps...

Muck Rack, a Twitter aggregator site which publishes the latest tweets from (mainly US based) reporters is now launching the "Twitter press release"; a 130 character long pitch.

The one line press releases which are published through their service are then displayed prominently on Muck Rack's Twitter feed and MuckRack.com, the website.

The cost ?: 1 USD/character with a minimum of 50$. Up till now I can only see 6 "twitter releases" from several organisations.

The latest release entitled "American Freestyle Motocross Association @ X Games next week http://bit.ly/9myUrp" & published 2 hours ago got 31 clicks on its bit.ly link.

Ok so this is a novel idea but at the same time I doubt that reporters on Muck Rack will be helped with a deluge of one liners in Twitter format...

At the minimum the system should allow to filter releases just as it assigns reporters a certain beat. I understand that this is a potential feature they will add...

Till then, reporters will have to search through the releases on the search page.

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