Speaking about ROI of Social Media at Brussels Conference

On Tuesday, September 14 I'll be speaking at Melcrum's "Social Media and Internal Communications Conference" in Brussels.

My keynote will be around the return on investment of social media, more specifically when applied for internal communications and collaboration.

At the hand of our own case study at the Van Marcke Group I'll cover how to define & measure social media ROI for the enterprise.

Other speakers of the day include:

• ex IBM colleagues Yves van Seters, IBM Task Leader for Social Media and  Vanessa Vyncke, Employee & Executive Communications. They talk about embedding social media into day to day business.
• Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu
• Louise McGregor, Manager Web Expert Centre, Corporate Communications ING Group
• Sonia Carter, Senior Manager - Online, AXA UK
• Neil Atkinson, Director - Global Communication Channels, Unilever
• Russell Pearson, Social Media Strategist

You can find all the details of the conference and the workshop I'll give on the second day - 15th of September on the conference website.

If you wish to join the conference, let me know. I have secured a 10% reduction for my readers. Just send me an email with your name. Hope to see you there.

Also, if you would be interested to join an exclusive workshop around using social media for crisis communications in the October/November timeframe (also in Brussels) please let me know.

I am planning this with a top worldwide specialist in risk management and crisis management and we're limiting the amount of participants at 20 people. So if you would like to learn how to integrate social media into your crisis planning, don't miss this one and send me an email.

European Communications Summit - July 2 & 3, 2009

This week I'll be speaking at the European Communications Summit organised by the European Association of Communications Directors (EACD) of which I am member since the start a couple of years ago.

The agenda is full with top keynote speakers like my ex-colleague Mike Wing, Vice President, Strategic and Executive Communications & the man behind the latest and very successful "Smarter Planet" communications campaign of IBM.

Mike Wing, IBMThe funny thing is that Mike and I have been colleagues at IBM for about 10 years and never really met in person. This will be the occasion to catch up in real life...

I'll be talking about how we're taking the first moves at Van Marcke Group to implement social media both for internal and external communications. I'll also touch upon the differences and/or similarities between a B2B and B2C approach/market.

Next to the interesting sessions with top communicators it is always nice to catch up with other colleagues from the profession. I am looking forward to meet again with Médard Schoenmaeckers, Head of Media Relations, Syngenta and Dirk de Muynck from Volvo Group among many others.

From a more personal angle I'll definitely be at the session by Jon Worth from the Atheist Bus Campaign, one of the most successful and daring NGO campaigns ever.

I also set up a TweetUp during the conference. You can find the invitation here and if you're on Twitter and coming at the conference, please sign up and let's meet.

The conference will be covered on Twitter, not only by myself but by several other people present. You can follow the updates by searching for the hash tag #ecs or right on the conference's Twitter page here.

If you come, looking forward to see you there !