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<!--Generated by Squarespace Site Server v4.1.2 (http://www.squarespace.com/) on Mon, 12 May 2008 02:30:04 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Conversationblog - PR &amp; Blogging</title><subtitle>Conversation Blog</subtitle><id>http://www.conversationblog.com/journal/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.conversationblog.com/journal/"/><link rel="self" type="application/atom+xml" href="http://www.conversationblog.com/journal/atom.xml"/><updated>2008-05-07T11:15:32Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v4.1.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>How "the biggest waste of time" can break a story.</title><category>Crisis Communications</category><category>Journalism</category><category>Citizen Journalism</category><category>Online Tools</category><id>http://www.conversationblog.com/journal/2008/5/7/how-the-biggest-waste-of-time-can-break-a-story.html</id><link rel="alternate" type="text/html" href="http://www.conversationblog.com/journal/2008/5/7/how-the-biggest-waste-of-time-can-break-a-story.html"/><author><name>Philippe Borremans</name></author><published>2008-05-07T10:22:32Z</published><updated>2008-05-07T10:22:32Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><img src="http://www.conversationblog.com/resource/RSS.jpg?fileId=1548668" width="75" height="75" alt="RSS.jpg" style="float:left; margin-right:5px; margin-left:5px;" />Interesting report <a href="http://blogs.reuters.com/mediafile/2008/05/06/breaking-news-twitter-style/" target="_blank">here</a> from Reuters how <a href="http://twitter.com/" target="_blank">Twitter</a> was used to break a story hours before the mainstream media got hold of it.</p><p><a href="http://en.wikipedia.org/wiki/Dave_Winer" target="_blank">Dave Winer</a>, a well known blogger, asked his Twitter ecosystem (people who subscribe to his updates) if they knew something about a possible explosion in Falls Church, Virginia. Soon other people on Twitter <a href="http://summize.com/search?q=falls+church" target="_blank">told what they had seen</a> or felt in and around that area.</p><p>It was 90 minutes later when <a href="http://www.wtopnews.com/?nid=25&amp;sid=1399162" target="_blank">official media reported</a> what actually happened - thereby confirming what several people reported already through Twitter.</p><p>Of course it helped that Dave has such a huge following on Twitter (<a href="http://twitter.com/davewiner" target="_blank">more than 9000 people</a>) but this is again a case of social media being faster than traditional media.</p><p>I have used <a href="http://en.wikipedia.org/wiki/Microblogging" target="_blank">microblogging</a> for conferences and regular updates myself and while at first I didn't really see a use for Twitter or <a href="http://jaiku.com/" target="_blank">Jaiku</a> I now see more and more practical business cases popping up.</p><p>Here's <a href="http://www.pbs.org/mediashift/2007/05/for_the_uberconnectedyour_guid.html" target="_blank">a good overview</a> on how journalists can and are using microblogging tools. For corporations I can think of applying the principles to internal communications, urgent situation updates, crisis communications and more.</p><p>What do you think ? Still the biggest waste of time ever...?</p><div class="posttagsblock"><a href="http://technorati.com/tag/buzz" rel="tag">buzz</a>, <a href="http://technorati.com/tag/issues%20monitoring" rel="tag">issues monitoring</a>, <a href="http://technorati.com/tag/Journalism" rel="tag">Journalism</a>, <a href="http://technorati.com/tag/mainstream%20media" rel="tag">mainstream media</a>, <a href="http://technorati.com/tag/new%20media" rel="tag">new media</a>, <a href="http://technorati.com/tag/online%20news" rel="tag">online news</a>, <a href="http://technorati.com/tag/Twitter" rel="tag">Twitter</a>, <a href="http://technorati.com/tag/web2.0" rel="tag">web2.0</a></div>]]></content></entry><entry><title>Blackline to offer enterprise grade online monitoring of blogs, news sites and forums.</title><id>http://www.conversationblog.com/journal/2008/5/5/blackline-to-offer-enterprise-grade-online-monitoring-of-blo.html</id><link rel="alternate" type="text/html" href="http://www.conversationblog.com/journal/2008/5/5/blackline-to-offer-enterprise-grade-online-monitoring-of-blo.html"/><author><name>Philippe Borremans</name></author><published>2008-05-05T07:06:31Z</published><updated>2008-05-05T07:06:31Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><img src="http://www.blacklineblog.com/resource/Crisis-communications.jpg?fileId=1542872" width="62" height="62" alt="Crisis-communications.jpg" style="float:left; margin-right:5px; margin-left:5px;" />Both Blackline and <a href="http://www.leadsunited.com" target="_blank">Leads United</a> have now the ability to perform <strong>d</strong><strong>etailed online buzz tracking and monitoring</strong> for their clients through a partnership with <a href="http://www.attentio.com" target="_blank">Attentio</a>, a Brussels based market intelligence company.</p><p style="font: 12.0px Helvetica; min-height: 14.0px">We're now able to:<br /></p><p style="font: 12.0px Helvetica; min-height: 14.0px"></p><ul>  <li>Track brand &#38; product mentions online.</li>  <li>Discover positive or negative trends around a brand.</li>  <li>Monitor the blogopshere and news sites for potential issues.</li>  <li>Create industry intelligence reports.</li>  <li>Draft online competitive analysis reports.</li></ul><p style="font: 12.0px Helvetica; min-height: 14.0px">This is a very important add on to our existing services. Listening is the first step for any company who would like to start using social media for its business communications efforts, our dashboard will allow us to do exactly that.<br /></p><p style="font: 12.0px Helvetica; min-height: 14.0px">The online monitoring dashboard from Attentio can be seen as the professional/top level extension to our RSS workshops and in house training sessions as well as an extension to Leads United traditional clipping service. I am looking forward to tailor this service to specific clients and to research my first trend report about social media in Europe...<br /></p><p style="font: 12.0px Helvetica; min-height: 14.0px">Of course, if you're interested to discover this new service, <a href="http://www.blacklineblog.com/reach-us/" target="_blank">please let me know</a>.<br /></p><div class="posttagsblock"><a href="http://technorati.com/tag/analysis" rel="tag">analysis</a>, <a href="http://technorati.com/tag/buzz" rel="tag">buzz</a>, <a href="http://technorati.com/tag/crisis%20communications" rel="tag">crisis communications</a>, <a href="http://technorati.com/tag/issues%20monitoring" rel="tag">issues monitoring</a>, <a href="http://technorati.com/tag/media%20relations" rel="tag">media relations</a>, <a href="http://technorati.com/tag/monitoring" rel="tag">monitoring</a>, <a href="http://technorati.com/tag/RSS" rel="tag">RSS</a>, <a href="http://technorati.com/tag/tracking" rel="tag">tracking</a></div>]]></content></entry><entry><title>European Media and their websites in a Web2.0 age...</title><id>http://www.conversationblog.com/journal/2008/4/29/european-media-and-their-websites-in-a-web20-age.html</id><link rel="alternate" type="text/html" href="http://www.conversationblog.com/journal/2008/4/29/european-media-and-their-websites-in-a-web20-age.html"/><author><name>Philippe Borremans</name></author><published>2008-04-29T13:38:56Z</published><updated>2008-04-29T13:38:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<img src="http://www.blacklineblog.com/resource/external_communications.jpg?fileId=1529343" width="60" height="60" alt="external_communications" style="float:left; margin-right:5px; margin-left:5px;" /><p>Mainstream media have turned to the web some time ago but more and more news sites are incorporating social media features like RSS feeds, blogs etc... into their websites.</p><p>Already in 2006, the Bivings Group started to index this movement when it launched <a target="_blank" href="http://www.bivingsreport.com/2006/a-call-for-newspaper-research/">a call for "newspaper research"</a> which I eagerly answered at the time and started to create <a target="_blank" href="http://belgianmediaweb2.wetpaint.com/page/Tracking+Table">my own index of Belgian news sites</a>... which I never finished.</p><p><img style="max-width: 800px; float: left; margin-top: 10px; margin-bottom: 10px; margin-right: 10px;" src="http://joannageary.files.wordpress.com/2008/04/graph2final.jpg" height="148" width="356" />Today this topic is active again thanks to the efforts of <a target="_blank" href="http://joannageary.wordpress.com/2008/04/27/my-graph-is-to-be-published/">Joanna Geary in the UK</a> who, on her turn, was heard by the good people from <a target="_blank" href="http://www.observatoiredesmedias.com/2008/04/29/news-interactivity-index/">L'Observatoire Des Medias</a> who are now trying to index as much as media websites as possible in Europe.</p><p>This time I'll try to get my 20 something colleagues from <a target="_blank" href="http://www.leadsunited.com">Leads United</a> to split up the Belgian online news ecosystem so that we can all add at least 1 site to the index... Should work and not take that much time I guess.</p><p>The launch of the new website of <a target="_blank" href="http://www.cafebabel.com/en/default.asp">cafebabel.com</a> today is showing the way...</p><p><br /><br /></p><p>Here's a short extract from their press release:</p><p>Cafebabel.com in figures:<br /></p><ul>  <li>300, 000 unique visitors per month (source: Google Analytics)</li>  <li>6 languages: English, French, German, Italian, Spanish, Polish</li>  <li>350 journalists and 700 translators in 26 local editing teams in Europe</li>  <li>70 European blogs</li>  <li>4, 000 subscribers to the community</li>  <li>11 full time employees and 3 interns</li>  <li>Created in 2001 by Erasmus students, cafebabel.com is an independent media edited by the Babel International association.</li></ul>A possible future of online news sites...? What do you think ?<div class="posttagsblock"><a href="http://technorati.com/tag/Journalism" rel="tag">Journalism</a>, <a href="http://technorati.com/tag/Media" rel="tag">Media</a>, <a href="http://technorati.com/tag/media%20relations" rel="tag">media relations</a>, <a href="http://technorati.com/tag/press" rel="tag">press</a>, <a href="http://technorati.com/tag/public%20relations" rel="tag">public relations</a>, <a href="http://technorati.com/tag/RSS" rel="tag">RSS</a>, <a href="http://technorati.com/tag/web2.0" rel="tag">web2.0</a></div>]]></content></entry><entry><title>Latest news from the EACD Conference in Brussels</title><id>http://www.conversationblog.com/journal/2008/4/24/latest-news-from-the-eacd-conference-in-brussels.html</id><link rel="alternate" type="text/html" href="http://www.conversationblog.com/journal/2008/4/24/latest-news-from-the-eacd-conference-in-brussels.html"/><author><name>Philippe Borremans</name></author><published>2008-04-24T12:37:56Z</published><updated>2008-04-24T12:37:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><img src="http://www.blacklineblog.com/resource/conferences-seminars.jpg?fileId=1517140" width="49" height="49" alt="conferences-seminars.jpg" style="float:left; margin-right:10px; margin-bottom:5px;" />I am at the European Association of Communications Directors <a href="http://www.communication-summit.eu/" target="_blank">Summit</a> in Brussels where I hosted a panel debate on social media and PR this morning.</p><p>Very interesting discussions here and a high level of communications executives from across Europe. I'll blog more about the conference but <a href="http://www.eacd-online.eu/" target="_blank">you can follow the live stream</a> today and tomorrow if you can't be here.</p><p>I also have a small <a href="http://www.hashtags.org/tag/EACD/" target="_blank">Twitter stream</a> you can follow. If by any chance you are also Twittering this one, please use #EACD as a tag. Thanks.</p><div class="posttagsblock"><a href="http://technorati.com/tag/Conferences" rel="tag">Conferences</a>, <a href="http://technorati.com/tag/public%20relations" rel="tag">public relations</a>, <a href="http://technorati.com/tag/web2.0" rel="tag">web2.0</a>, <a href="http://technorati.com/tag/EACD" rel="tag">EACD</a>, <a href="http://technorati.com/tag/Twitter" rel="tag">Twitter</a></div>]]></content></entry><entry><title>Testing out Scribefire</title><category>Blogging Tools</category><category>Time Savers</category><category>Blogosphere</category><category>Online Tools</category><id>http://www.conversationblog.com/journal/2008/4/22/testing-out-scribefire.html</id><link rel="alternate" type="text/html" href="http://www.conversationblog.com/journal/2008/4/22/testing-out-scribefire.html"/><author><name>Philippe Borremans</name></author><published>2008-04-22T16:11:19Z</published><updated>2008-04-22T16:11:19Z</updated><content type="html" xml:lang="en-US"><![CDATA[I am currently testing out <a target="_blank" href="http://www.scribefire.com/">Scribefire</a>, an add on for the <a target="_blank" href="http://www.mozilla.com/en-US/firefox/">Firefox browser</a> which allows you to write a blogpost while surfing and without leaving your browser window. <br /><br />This blogpost has been written from "within" the browser and while I have several tabs (webpages) open. Am curious how it will look but the features of Scribefire look great.<br /><br />For instance, I can insert a Youtube clip right from the interface.<br /><br /><br /><div class="youtube-video"><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/Pj_igqZWP70"> </param><param name="wmode" value="transparent"> </param><embed src="http://www.youtube.com/v/Pj_igqZWP70" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"> </embed>    </object></div><br /><small>Euroblog 2008 - Day One (13.03.2008)</small><br /><br />Or a Flickr Image:<br /><br /><br /><a href="http://www.flickr.com/photos/97196223@N00/2433183483"><img src="http://farm3.static.flickr.com/2015/2433183483_160a650e06.jpg" height="269" width="358" /></a><br /><br /><small>Attentio Graphic.</small><br /><br />I'll test it further but it sure looks good.... Helps to be able to blog a story while surfing the web. <br /><br />What are you using to blog ?<br />Technorati Tags: <a class="performancingtags" href="http://technorati.com/tag/scribefire" rel="tag">scribefire</a>, <a class="performancingtags" href="http://technorati.com/tag/blogpost" rel="tag">blogpost</a>, <a class="performancingtags" href="http://technorati.com/tag/tool" rel="tag">tool</a>, <a class="performancingtags" href="http://technorati.com/tag/youtube" rel="tag">youtube</a>, <a class="performancingtags" href="http://technorati.com/tag/flickr" rel="tag">flickr</a>, <a class="performancingtags" href="http://technorati.com/tag/blogging" rel="tag">blogging</a>, <a class="performancingtags" href="http://technorati.com/tag/Firefox" rel="tag">Firefox</a>, <a class="performancingtags" href="http://technorati.com/tag/add%20on" rel="tag">add on</a>]]></content></entry></feed>