Join me for a Workshop on Social Media for Crisis Communications

On Wednesday October 29 from 09:00 AM till 01:00 PM I'll run "an open for all" workshop on how to use social media before, during and after a crisis. 

Although it is open to all I am limiting the number of attendees to 12 people maximum so that each participant will get the most out of this half day training.

All details here on the registration page of the event.

An interactive workshop...

An interactive workshop...

The topics I will cover are: 

Crisis Communications Theory & Research / Exercise: Crisis Communications Auditing / Crisis Communications Planning / Social Media & Online Reputation / Online Monitoring Approach / Exercise: Online Monitoring Platform / Managing a Crisis with Online Help / Demo; Crisis Management tool / The use and creation of Dark Sites / Operational Management / Regaining Reputation and Aftercare

Those who know me will tell you that my workshops are to the point, interactive, no BS and productive. 

So if you are looking to update your skills or if you want to learn about crisis communications and the role social media can play, please register here as soon as possible.

Looking forward to meeting you there.  

Barriers to social media and digital success in Luxembourg

Last Thursday I spoke at the KPMG Luxembourg event around their recently published and very interesting "Digital Marketing Survey".

The survey gives an in depth analysis of the Luxembourg market - cross industry - and distills the challenges most companies face when it comes to using their online channels for client outreach.

I was asked to comment the findings with a keynote presentation at the KPMG headquarters during a client event.

Here's what I covered (in broad lines) with regards to the main challenges:

  • Strategy: I see this time and time again - companies who suddenly realise that the online world has changed and start by "jumping the gun" and create channels on LinkedIn, Twitter, Facebook (the usual suspects) without a clear strategy.
  • Resources: a lack of skilled professionals, investment in training and a murky operational set up. Who owns digital marketing ? Who will manage our social media channels ? My point here was that - as long as we compartiment "Marketing" - "Public Relations" and other communication functions we will never use online's potential at its fullest.
  • Return on Investment: the "killer" question... how can you prove the return of online ? By clearly stating and researching realistic objectives, integrating on and offline tactics and focusing on the right metrics. I often see very elaborated tactics while a good cleanup (and professional use) of an email database could bring direct ROI.

If you are interested in the Luxembourg market, the survey of KPMG is definitely worth a look. You can find it online or download the iOS or Android application.

While I heard some people say that these challenges are maybe related to the market in Luxembourg I do think that the top challenges are international and definitely European. 

KPMG Digital Marketing Survey 2013

KPMG Digital Marketing Survey 2013

We still have a long way to go but I do feel a shift in many companies and with clients recently. Maybe 2014 will the "break through" year ?

This was a very interesting piece of research and a great event as well.

Check some of the coverage in the Wort, on Chronicle.lu and in Paperjam.

And euh... KPMG... for when a similar study in Belgium ?