A new book with the simple & straight forward title "Internal Communications - a Manual for Practitioners" by Liam FitzPatrick and Klavs Valskov found its way to my desk recently.
Here's the review...
First, I like my professional books practical and "workable" - I buy them to learn and to apply the things I read...
This book is doing a perfect job in the "practical approach" area... The 250+ pages are full of case studies, templates and step by step workflows. It's really an educational book.
Although the authors state that they have written the book "to help people who are getting started in internal & change communications" - I am convinced even more seasoned colleagues will find certain templates and chapters interesting and applicable in their day to day work.
I also like the fact that right from the start they let us in on the 8 fundamental truths about internal communications. My prefered rule is the number 7: There is no silver bullet !
The book is very complete in the way that it covers the "obvious" topics like Channels and Messaging - but also the more operational side of internal communications with strong chapters on ROI, Team Development and Planning.
Of course the use of internal Social Media is covered as well. The authors give it an introduction but do not dwell on it in detail. While some might think this topic should at least get a full chapter of attention I think they took the right approach.
Social Media inside organisations is such a large and complex topic that it would quickly overshadow the other - equally important topics in this book.
I also appreciated the chapter on how to work with line managers and the important role they play in internal communications. Again the practical templates and do's & don't lists are something I'll definitely share with my junior colleagues.
So overall I really liked this book and - like Anne Gregory (whom I interviewed years ago) suggests in the intro - it's also a must read for communications colleagues who are not directly involved with internal communications.
You can check out the book here at KoganPage Publishing