Today I spoke at the e-Recruitment day of Vacature, the leading HR/Recruitment Magazine here in Belgium.
The keynote was by Joeri Van den Bergh, co-founder of "" and expert at InSites Consulting, who spoke about findings from his book "How cool brands stay hot".
Next was Stephanie Radochitzki who gave some very interesting insights on the use of mobile devices in Belgium and the impact these have in communications and news consumption.
See my tweets during the conference by searching for #erd on Twitter.
My main topics, coincidently or not, are completely (and better) explained in this video which I found today.
It was made on behalf of Melcrum by Red Sky Vision and they did a terrific job interviewing specialists from all over the world (including @jangles)
In short, I strongly believe in the following points when it comes down to using social media within the enterprise:
- don't block: there is no use in blocking internet and social media access in the company. It all boils down to trusting your employees and helping them use the tools in a correct context. Be brave and sign the petition here.
- when you recruit through social media - make absolutely sure you're reflecting reality on the job... Transparency is key.
- social media communications is not a "golden bullet" - it builds upon, enhances and supports a full scope - on and offline - communications plan.
It was great meeting HR professionals this afternoon and am sure most of you will be able to learn and use the video clip about social media at work.
What do you think ? Let me know !
PS: the event was moderated by Belgium's top TV journalists Indra Dewitte - if you're reading this Indra, please stop lurking on Twitter and engage - we will all profit from your insights... ;-)