After the Social Media Press Release, the Twitter Release...

Social Media Press Releases or SMPRs have still a long way to go but already some are taking the next steps...

Muck Rack, a Twitter aggregator site which publishes the latest tweets from (mainly US based) reporters is now launching the "Twitter press release"; a 130 character long pitch.

The one line press releases which are published through their service are then displayed prominently on Muck Rack's Twitter feed and MuckRack.com, the website.

The cost ?: 1 USD/character with a minimum of 50$. Up till now I can only see 6 "twitter releases" from several organisations.

The latest release entitled "American Freestyle Motocross Association @ X Games next week http://bit.ly/9myUrp" & published 2 hours ago got 31 clicks on its bit.ly link.

Ok so this is a novel idea but at the same time I doubt that reporters on Muck Rack will be helped with a deluge of one liners in Twitter format...

At the minimum the system should allow to filter releases just as it assigns reporters a certain beat. I understand that this is a potential feature they will add...

Till then, reporters will have to search through the releases on the search page.