Conversationblog

On March 3 I'll be speaking at a Kluwer event on Recruitment and the role social media can play in that context. (See for a discount below !)

Recruitment and finding the right skills will be of the uttermost importance this year. Although a lot of companies will downsize, having the right people on the right spot with the right skills will be crucial to survive the current crisis.

While most people will immediately think about the potential value of social networking à la LinkedIn I will speak about the importance of syndicating your corporate values and of course your job openings throughout the web.

It is not enough to have a great recruitment site today, your information will have to travel to where your potential new employees are already networking on the web. Of course RSS is crucial in this and a lot of organizations will have to learn the value of automatic content syndication.

Recently I wrote an article for Job@, one of the most successful job/hiring magazines in Belgium and spoke about the value of Twitter as an example of syndicating job related content...

But when I look around, most companies do not Twitter their vacancies.

Even worse; Job@ has a Twitter feed but doesn't really promote it and hasn't updated it since September (just one Tweet). Their counterpart in Belgium called "Vacature" missed out on their Twitter-handle as @vacature leads to a Dutch recruitment site of a company which understands the value of "vacancy syndication" by using microblogging and RSS feeds...

By March I hope to have some more examples and if you see them, let me know ! (Here's a nice article as well - recruiters checking potential candidates profiles online....)

If you are interested in coming to the full day seminar by Kluwer, just mention my name when you register and you should be able to get a 15% discount.

If you are coming, please let me know so we can meet in Antwerp. In the meantime you can also join the LinkedIn group here.