Here's the full coverage of the 2 day IAOC Conference in Reykjavik.

Friday

13Jun

Friday, June 13, 2008 at 14:53

IAOC Live from Reykjavik

(06/12/2008)
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3:01	Philippe - And we're off for the International Association of Online Communicator's Reykjavik summit. Please feel free to send us questions and/or comments !

3:02	Philippe - First roundtable presentation: An eye tracking study find that interactive media on journalism sites are not always that user firendly for readers. Presenter: Peter Schumacher, University of Trier, Germany.

3:03	Philippe - Interesting findings: bells and whistles are not always clear to readers. Several readers felt lost and didn't know how to interact with the "automated slideshow" or "interactive presentation".

3:06	Philippe - Possible recommendations: 1) Using recognised navigation is essential: we all recognise the "play", "pauze", "forward" buttons on YouTube. 2) Autoplay is often frustrating for a user. Give the user clear control but still tell a story.

3:07	Philippe - Second Roundtable: Online Newsrooms by Joe Basso, PR Professor of the Rowan University.

3:16

Philippe - Findings: different age groups interact differently with an online newsroom.

Value of information is a bigger issue for 36+ users. Younger users are looking at newsrooms like fast information channels. They have a more reactive use of Newsrooms.

Quick to communicate, slow to think... The implications are not that clear with the younger generation.

Legal impact is enormous in the US.

3:17

[Poll]

Are you using online newsrooms ?
Yes

( 33% )

Sometimes

( 33% )

3:20	Philippe - Third speaker: Kathryn Quigley, Professor of Journalism, Rowan University about The Ethics of Online Content in Media Coverage of High Profile Child Death.

3:21

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3:25	Philippe - Case: Jack Kresnak in the Detroit Free Press about a series of articles about the Ricky Holland case. (See the intro here.)

3:30	Philippe - Other research about the Megan Meier / MySpace suicide story. Can online information be used to accuse someone although the person is not under police scrutiny ?

3:30

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3:34	Philippe - Third Case: Madeleine McCann. Looking at how the Sun website has a full page with interactive content about the case. (See here)

3:37	Philippe - SPJ.org Code of Ethics mentions: minimise harm. Latest reports tend to forget that.

3:37

[Poll]

Is media still taking into account ethics when covering child death cases ?
Yes

( 0% )

( 100% )

Sometimes

( 0% )

3:38	Philippe - You can read the full ethical code here.

3:41	Philippe - Please let us know if you have questions for the speakers !

3:44	Philippe - Next: Bill Wolff & Diane Penrod, Professors of Writing Arts about preparing online communicators for the future of information systems.

3:47	Philippe - Learning students to create their own information ecologies... The ecosystem usualy consists of: 1) a CMS system 2) a collaborative Wordpress blog 3) an RSS reader 4) a social bookmarking tool like diigo.com

3:49

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3:50	Philippe - Personal comment: our Belgian PR students are sooo behind on US Communications/PR stuents when it comes to social media.

3:52	[Comment From PodcastSteve] We are also live blogging with photos at http://www.prsa.philly.org/brainstorm/index.html

3:52	[Comment From PodcastSteve] Photos are going to http://flickr.com/photos/lubetkin/sets/72157605577406019/ Feel free to use photos.

3:52	Philippe - Impact of microblogging on creating news.

3:57	Philippe - Digital Natives versus Digital Primitives. The link between the tools and the use of the tools is most of the time. Personal note: exactly what I see when I teach online PR in Belgium; students who are online but can't make the link to the profession.

3:59	Philippe - The technological / cultural lag.... technology, education, business are not in synch, while business communications is changing dramaticaly with regards to media, platforms, messages.

4:01	[Comment From Willem] totally agree

4:01	[Comment From Willem] (forgot to say Hi :o)

4:04	Philippe - See the details of the course on http://williamwolff.org/courses/tfw-spring-2008/

4:05

[Poll]

Are PR students ready for web3.0 ?
Yes

( 0% )

( 100% )

4:06	lvb - Organizational commitment in the Era of the Virtual Office by Diane Holtzman & Evonne Kruger.

4:06	lvb - They researched generational differences in the workplace.

4:07	lvb - Information processing and disseminations differs substantially between the generations.

4:09	Philippe - How do you get engaged employees in the context of a virtual organisation/office ?

4:10

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4:11	Philippe - Generation X are less connected to an organisation.

4:12	Philippe - Organisational commitment: 1) connectedness to values 2) loyalty as a whole 3) place of values

4:13	Philippe - Values of the corporation are still read by the Millenium generation... not so with Gen X

4:15	lvb - Generation terminology: Baby Boomers = born between 1946 and 1960 Generation X = born between 1960 and 1982 Generation Y = The Millennials = born between 1982 and 2000 Cyber Generation = born between 2002 and 2025

4:18

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4:22	Philippe - Personal note: What we're talking about here is the changing face of economic models. We're talking about "free agents" and the end of the corporation as we know it.

4:30	lvb - Interesting discussion about job mobility and freelancing. Â In the US corporate-bound health insurance is preventing a lot of people from going freelance.

4:32	lvb - It's essentially the non-portability of these health benefits that inhibits job mobility and freelancing.

4:33	lvb - Next roundtable talk: The CEO as celebrity blogger

4:35	lvb - One of the things they studied was the use of disclaimers by blogging CEOs.

4:35	Philippe - The CEO as a Celebrity & Blogger; Dr. Sam Terilli, Prof. of Communications and Liney Inga Arnorsdottir, MA candidate, University of Miami.

4:36	lvb - Corporate blogs = only 5% of all blogs.

4:37	Philippe - Protecting the company when the CEO blogs Â - where's the balance ?

4:37	lvb - Can a CEO have a different opinion than the spokesperson of his company?

4:38	lvb - A CEO blog sometimes has more readers than the corporate website.

4:40	lvb - The legal concept of "commercial speech" in the US is important for blogging CEO's. Â Unlike political speech, protection of commercial speech is limited. E.g. companies cannot mislead consumers (whereas politicians can mislead voters...)

4:43	Philippe - The Nike case is mentioned. (See BBC coverage here.)

4:43

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4:45	lvb - Only 5 out of 45 blogging CEOs had personal statements.

4:45	lvb - Only 5 had a "terms and conditions" clause.

4:46	Philippe - Personal note: so there's a revised CEO Blogger list with Liney Inga - follow up and ask to update the New PR wiki.

4:47

[Poll]

Can a CEO blog on a personal level ?
No

( 0% )

Yes

( 100% )

Sometimes

( 0% )

4:54	lvb - Keith Brand, a former music programmer for NPR, is talking about Radio 2.0

4:55	lvb - He's mentioning the book "Convergence Culture" http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815

5:01

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5:04	lvb - The future of local public radio: focus on ethnic, geographic, cultural, economic differences. Â Use technology to turn isolation into interaction.

5:06	lvb - Playing user generated music: let the audience upload self-made songs to the website of the station.

5:08	lvb - Recruiting radio hosts wihout any radio experience, in order to sound different than the other radio stations.

5:09	Philippe - "Making sure that voices are not just speaking but heard"... Nice quote.

5:12	[Comment From PodcastSteve] Keith Brand photo at http://farm4.static.flickr.com/3153/2573521020_4f172464ab.jpg?v=0

5:22	lvb - New radio trend in in the US: satellite radio receivers that record programs and create their own podcasts.

5:24	lvb - Personal note: I think these recording devices are like http://www.timetraxtech.com/

5:29	[Comment From PodcastSteve] Photo of Profs. Evonne Kruger and Diane Holtzman at IAOC conference now live at http://tinyurl.com/3lknmr

5:29	[Comment From PodcastSteve] I use a program called WebRadioRecorder from Magix.com, like DVR for internet radio

5:32	Philippe - Closing down the first conference day. We will be back tomorrow at 09H15 (Iceland time) - please join us !

5:36

[Standby]

We will be back tomorrow as from 09H15 AM Iceland Time. Please do join us.

9:08	Philippe - Good morning from Reykjavik - Day 2 of the IAOC Summit.

9:11	Philippe - If you have questions for the speakers or comments, please let us know.

9:20	Philippe - You can become member of the IAOC or/and decide to support the association by visiting the blog: http://www.iaocblog.com

9:21	Philippe - Introduction by Don Dunnington, President IAOC and thanks to members of the organisation for making this conference possible.

9:22	lvb - Rick Sykes from University of Central Michigan is talking about student-produced news websites.

9:24	Philippe - First roundtable: Rick Sykes, Prof. Central Michigan University on Student Produced News Media.

9:25	Philippe - The need for students to manage "new media" skills - requested by the profession/industry.

9:26	Philippe - Move from news outlets to online information resources. Interactive, video and blogs on the sites.

9:26	Philippe - Podcasting, blogging and pictures are very present elements of news sites in the US.

9:26	lvb - Especially in the sports sector, readers appreciate the opinions that bloggers on news websites are writing;

9:30	lvb - For some student associations, going online is often a critical factor of financial survival - because online initiatives are better in attracting funding and subsidies.

9:30

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9:33	Philippe - Personal note: Online student reporters & student newspapers.... what's the situation in Europe/Belgium ?

9:35	Philippe - Multimedia experienced students are needed for the industry but skills development on university level is not optimised to fill that need.

9:35	lvb - Answer to Philippe's personal note: the 2 largest student websites in Belgium are web versions of paper student magazines: http://www.schamper.rug.ac.be and http://www.veto.be/veto . Â The paper version is their flagship, the online version is their community building.

9:37	lvb - Catch phrase for mainstream and oldline media: "as we first told you on our website...".

9:42	Philippe - Discussion in US universities on who "owns" the multimedia part: journalism, boradcasting ?

9:45	Philippe - Second Roundtable: Using Google Applications for Online Teaching by Dr. Kevin Lee, Prof. Western Carolina University.

9:49	Philippe - Intelectual Property on the Net.

9:52	Philippe - Google Applications: email, documents, collaboration, wikis, pictures, video, academic search, RSS reader etc.... being used in education: Google Applications Education Edition.

9:55

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9:56	Philippe - Talking about open source CMS systems like Moodle.

9:58	Philippe - Benefits of online systems: cost & savings. Learning methodologies are supposedly different between the US & Europe, this also impacts learning technology.