Cross posting from Blackline: Master Class in New Media Relations

After some well deserved holidays we're back at full speed at Blackline. Together with Leads United we've set up our first training sessions and are ready to take enrollments.

On February 12 we kick off the season with a master class on "New Media Relations" where we will take a closer look at mainstream media relations as well as how to use social media like blogs, podcasting etc...

This is a full day program starting at 09:30 and ending at 16:00. We are doing our best to balance interesting theory, strong case studies and of course hands on exercises. Here are the details of the 2 first training days:

• Master class New Media Relations, February 12, Dutch language session.
• Master class New Media Relations, February 26, French language session. 

In my new media part of the day I'll split up the group and let you get your hands dirty with blogging, podcasting & videocasting so you can see how these tools could relate to your current communications outreach...

These master class sessions are part of a new initiative by Leads United called Leads'Cool; communications training days led by both agency and external specialists on the topic.