Belgian based PR Agencies and the use of RSS - 2007 Edition.

Here it is again, my quick and dirty 2007 overview of which Brussels based public relations agencies are using RSS on their website.

As said before, this is not a scientific study but only shows that most PR Agencies are not using RSS feeds to syndicate their content which is something I can't understand.

In the 2007 edition we have 3 newbies to RSS;

• Anthonissen & Associates have discovered "the feed" this year and have a great looking website if you ask me...
• Interel, one of the known names in the Belgian PR world finally added their RSS feed logo. A bit of an explanation for newbies would be good though.
• and last but not least... my former employer Porter Novelli also added RSS feeds but only on their international site.

I do not understand why an agency like Fleishman-Hillard - which sets up a blog on Wordpress about Public Affairs 2.0 (!) - is not using RSS feeds on their own website...

In short, in the 3 years I have been tracking this list of 26 PR agencies based in Brussels we're now up to 7 of them who are using RSS to syndicate their content.

Why should they you ask...? Call me... ;-). PS: You can see the full tracking list here.

Technorati : anthonissen & associates, blog, brussels, fleishman-hillard, interel, porter novelli, pr, pr agency, public relations, report, rss, wordpress

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Update on Sunday, September 16, 2007 at 19:37 by Philippe Borremans

Goedele Soetemans from the PR Agency Pride sent me an email last week (I know, I need to update my blog faster) saying that the agency also had an RSS feed, is Belgian and is not listed in my comparison chart...

Oops, sorry about that. In the meantime you're in there Goedele and you'll be tracked !

Pride has RSS feeds indeed; although the feeds aren't optimised and could easily be missed (little orange logo in the far right bottom corner) they are listed per theme or category and that's a good idea.

Next thing to do is to write up some 101 page on how to use RSS for newbies so that the reporters who (still) don't know about this great tool can learn about it and start using your feeds. 

Thanks for the reaction !