Survey: Corporate Blogging in Belgium

Leads United, a Belgian PR agency (and one of my first clients) just released the findings of their corporate blogging survey; the result of 70 in-depth interviews with companies & government bodies in Belgium.

Here are the main findings:

• 93% of PR/Communications managers surveyed knew about blogs...
• but only 6% of the PR/Communications managers surveyed implemented corporate blogs.
• only 4% of the organizations surveyed have blogging policies in place.
• 34% of the PR/Communications managers do see an opportunity for the use of corporate blogs.
• 37% read blogs but only 4% write a blog themselves.
• Only 2 of the 70 people surveyed monitor blogs on a regular basis for their company/organization.
• 87% of the respondents mainly see corporate blogging as a potential external communications tool.

What does this mean...? Again, a great opportunity for training, information & awareness sessions.

But it also demonstrates that a lot of companies and organizations in Belgium have no clue with regards to the blogosphere and how to interact with their consumers/clients in a conversational way.

Although corporate blogging would be a great way to get in touch with their clients, most or all consumer oriented companies surveyed do not blog.

Now, I am not the kind of person who thinks that every organization should blog - definitely not, but, every organization which is in touch with consumers should at least monitor what is being said about their company, products & services online.

The thing is, they can do this almost for nothing by using RSS in a smart way.

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Update on Wednesday, April 18, 2007 at 20:07 by Philippe Borremans

When I blogged this earlier today I couldn't find a press release to link to... Now I have, so for the people who can handle Voltaire's language see the press release here and for the fans of Conscience here.

I have been told that the Shakespeare version will be posted tomorrow ;-)

Comments

[Tijs]

Is there by any chance a PDF or something? I searched their website, but I can't really find anything.

[Dave Forde]

Interesting results, we found some came across some good stats with the corporate blogging survey done for Canada - http://profectio.com/36-of-companies-dont-make-money-from-corporate-blogging/

[Rolling Talks]

Press release in French better here http://fr.leadsunited.com/page/LesblogsdentrepriserestentunphnomnemarginalenBelgique.htm
a Voltaire's daughter ;-)

[Pietr]

Shakespeare is online since yesterday : http://www.leadsunited.com/page/CorporateblogsarestilloutsidersinBelgium.htm