Conversationblog

Leads United, a Belgian PR agency (and one of my first clients) just released the findings of their corporate blogging survey; the result of 70 in-depth interviews with companies & government bodies in Belgium.

Here are the main findings:

• 93% of PR/Communications managers surveyed knew about blogs...
• but only 6% of the PR/Communications managers surveyed implemented corporate blogs.
• only 4% of the organizations surveyed have blogging policies in place.
• 34% of the PR/Communications managers do see an opportunity for the use of corporate blogs.
• 37% read blogs but only 4% write a blog themselves.
• Only 2 of the 70 people surveyed monitor blogs on a regular basis for their company/organization.
• 87% of the respondents mainly see corporate blogging as a potential external communications tool.

What does this mean...? Again, a great opportunity for training, information & awareness sessions.

But it also demonstrates that a lot of companies and organizations in Belgium have no clue with regards to the blogosphere and how to interact with their consumers/clients in a conversational way.

Although corporate blogging would be a great way to get in touch with their clients, most or all consumer oriented companies surveyed do not blog.

Now, I am not the kind of person who thinks that every organization should blog - definitely not, but, every organization which is in touch with consumers should at least monitor what is being said about their company, products & services online.

The thing is, they can do this almost for nothing by using RSS in a smart way.

Technorati : belgium, corporate blogging, leads united, survey
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