Fake blogs against the law in Europe

As from now on I can sue any company which sets up a fake blog and misleads me by not being transparent... at least in the European Union.

Both the Times and Adlaw cover this new directive from the EU which will affect the way Marketeers and/or Public Relations professionals use blogs in their promotional campaigns. Fake blogs are not new but it is good that there is now a legal framework around this.

Here are a couple of other fake blog stories demonstrating that it is definitely nothing new....

Fake blogs, New Marketing Channel or Really Bad Idea, by Dave Taylor. (2005)

Get used to fake blogs, by Shel Holtz (2005)

And here's a small list of famous "flogs" in Wikipedia of course.... Thanks to the excellent i-merge blog for the link.

Technorati : EU, Europe, blog, ethics, fake+blog, first+amendement, flogs, law, marketing+blog