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It's official; Debbie Weil and I will soon be off to China for the "China Blogging Tour" !

News came in today that Edelman will be our sponsor for the tour and that we will leave for Beijing in June 2007.

This will coincide with the Chinese version of Debbie's book "The Corporate Blogging Book".

We are working on a dedicated blog for this tour and will post, videocast and podcast there throughout the trip. You can see the "draft" version here.

The Edelman "Corporate guide to the blogosphere" (opens a PDF) ; has this to say about China; "the Chinese Internet presents an enormous opportunity for blog-savvy companies...".

Well that's exactly what we want to find out. 

How do business communicators experience new media in China ? How do they plan to incorporate blogs and podcasting in their communication strategies targeted to the West ?

Now that the tour has become a reality the real work starts for Debbie and myself;

• We need to schedule meetings for interviews with Chinese business leaders and communications professionals.

• We will have to set up our videocast channel and test it.

• We will plan the whole trip and fix dates and venues for our seminars and workshops.

• and we need to prepare and execute the promotion in China...

Luckily, and thanks to Edelman's AsiaPac chief Alan Vandermolen, we will also receive support from the Edelman offices in the region.

I am looking forward to do this and couldn't wish for a better travel and blogger companion than Debbie.

This will be a very interesting experience which we will share with all of you. Stay tuned !

The year of the pig (boar) is starting off nicely...

Technorati : Beijing, Debbie Weil, Edelman, Shangai, china blogging tour, the corporate blogging book