« Leaving IBM and starting a new adventure/company. | Main | Euroblog conference to take place in Brussels. »

Belgian beer & branding.

I don't write a lot about pure marketing stuff but this post on the Church of the Customer blog is interesting. Not only because it is about one of the finest Belgian beers - and you all know that Belgian beer is already the best in the world - but because it makes the link between scarcity, branding and "cult"... Here's the story.
Posted on Friday, December 14, 2007 at 17:37 by Registered CommenterPhilippe Borremans in | CommentsPost a Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Your comment will not appear until it has been cleared by a website editor.