Interview: Online Monitoring and Buzz Tracking with Simon McDermott, CEO Attentio
Well here it is, my 2nd podcast interview.
This time with Simon McDermott, the CEO of Attentio a company specialized in tracking online buzz. We covered the following topics:
- Setting up a company in Brussels being Irish...
- Online buzz tracking
- Monitoring social media
- Online monitoring, Marketing or PR ?
- How to cope with language differences ?
- Future of social media
Simon's ten years of business development experience include roles with Cisco Systems and Intel Corporation. He has an International MBA from the Vlerick School (Belgium) and a Business degree from Trinity College Dublin.
His company Attentio provides market monitoring and analysis tools that continuously track a broad range of media for buzz and interests about companies' brands, products or fiercest competitors. Last but not least, Simon started to blog here.
You can download the podcast here (right click and save) or listen to it on Ourmedia.
Simon will be presenting at the IAOC's Brussels Conference on June 16. You can still register for the conference on the IAOC's website.
Philippe Borremans
in Podcasting, Blogosphere, PR Agencies, Corporate New Media
|
1 Comment
|
2 References
View Printer Friendly Version
Email Article to FriendReferences (2)
-
Response: AttentioAs part of the international theme this week, I'm having as many conversations with people at social media monitoring companies outside the US as I can. This morning, I talked with Simon McDermott, CEO of Attentio, a social media monitoring... -
Response: Online storeVery usefull information and good design..keep with good work..Many Regs.
Reader Comments (1)
Have just written to my business partner about Attentio. They could be useful to us as we're about to launch an exclusive blogging service to CEO's of FTSE 500 companies.
Thanks for bringing it to my attention!
Matt