Conversationblog

I am off tomorrow to the German Podcast Days conference in Koln.

I'll be talking about IBM's efforts in the area of podcasting, both external and internal. I'll be stressing the fact that even though blogs, wikis and podcasting are rather "easy to use", they are not adopted instantaneously in a corporate environment.

It takes more than a "click to download" button to incorporate "new media" into an enterprise culture. Lots of education, information sessions and hand on training are needed to fit these technologies into an organisation. Most importantly, they need to fit with the corporate culture or/and the company needs to understand and agree on the fact that new media will change their current culture.

And I'll finally meet up with Neville Hobson who will speak at our IAOC Brussels Conference on June 15 and 16. (Still time to register !)

And here's a story I want to reference because it goes into a rather detailed overview of the results of a blogging campaign; the Hill & Knowlton "LG blogger program" called The Chocolate Blog. Detailed results, documented return, and a good scope of the project. That's what we need more in this business. Good job from Nial Cook to post this.

Technorati : Brussels, IAOC, LG, blog, blogging, case+study, conference, germany, hill+knowlton, neville+hobson, niall+cook, podcast, podcasting, the+chocolate+blog