More multimedia in 2007.
If you would have asked me if I was reading email or watching TV on my mobile a couple of months ago I would have answered you "What... are you crazy ? Never...".
Well, "o tempora or mores" as they say in Latin; yesterday I watched my first Rocketboom episode on my Nokia N93 (aff.link)... And I must admit, I am checking my Gmail account twice a day now on the same phone.
Experiencing this myself was something of an eye opener and leads me to believe that we will see more and more multimedia (sound, video, pictures and text) being created and syndicated over the web.
Rocketboom's production costs are around 25$ per day if I am not mistaken but they have more viewers than the most popular talkshow on CNN. Through Tivo you can watch each episode on your TV and via a great little application called ShoZu I can watch it on my mobile...
This can only spur creativity and innovation. This week I was talking to a client (a PR agency I'll train next year in the use of RSS and other new media) and was saying that it is still possible today for a Belgian company to create their own "TV channel" or "radio station". As long as you have good content...
So my first prediction (and not only mine) for 2007 is that we'll see much more "multimedia" being sent from blogs, websites etc.. to different devices like a mobile phone, TV and portables.
Man... I do need to start this New Media Europe podcast/videocast talk show with Matt soon...
Philippe Borremans
in Podcasting, Blogosphere, Musings
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Reader Comments (1)
Agree about video podcasts though - see my own smartphones show (link from my name!). Worth noting that Rocketboom's claimed subscribership has been (allegedly) greatly exagerated though.... Best to take all such figures with a dose of salt!
FWIW, my Smartphones Show gets around 10,000 downloads a month......
Steve