Women more social in use of the net.

Thursday

29Dec

Thursday, December 29, 2005 at 13:47

A new study by Pew/Internet found that women use the internet in a more "social/human" way than men do. Men are more adventurous and try out the latest developments.

From the survey:

"The Pew report also found that men are more likely to use the net to get at all kinds of information about sports results, weather, news, job offers and consumer ratings for goods and services.

A woman's use of the net is more likely to involve greater use of e-mail as well as searches for health and medical information, map directions and religious material.

When gathering information women tended to prefer to use e-mail exchanges with individuals and support groups.

Women also tended to use e-mail to communicate with friends and family, to keep in touch and to maintain social ties. By contrast men tended to use e-mail as a way to maintain links with organizations rather than individuals."

You can download a copy of the report here (opens a PDF).

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References (1)

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Response: Travel companies must engage women customers

by Neil MacLean at The Travel PR Blog on December 29, 2005

A new study by the Pew Internet project provides a snapshot of how men and women currently use the internet.

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