“Within a fast changing media landscape and ever-increasing converging technologies one needs to touch base with “the expert” now and then.
With Philippe, you choose for the fast-track approach with a focus on the core issues at stake. With his experience and great knowledge on web 2.0, he demystifies the world of Social Media.” Dirk De Muynck, Director Global Reputation Management at Volvo Group
Social Media Workshops
These half day or full day workshops on the use of social media for business communications are especially tailored for communications and marketing professionals.
Possible workshop topics:
- Social Media & Internal Communications
- Social Media and External Communications
- Social Media & Crisis Communications
- Corporate Blogging & RSS
No "bits& bytes" but plain English (or French or Dutch) will be used to give you a hands on start with these new concepts & technologies.
The objective of the workshop is to give you enough information and experience so that you can feel comfortable using and implementing these concepts & tools in your communications/marketing mix the same day.
- Workshops are limited to15 trainees in order to give each participant the attention he/she needs.
- Participants need a basic understanding of the internet and should be regular PC users.
- Training can be given in Dutch, English or French
Workshops can be given at a location of your choice (at your company or organisation) or I can organise one close to where you are.
Workshops:
- Training 13 PR consultants on social media for media relations at Leads United, a leading Belgian PR Agency
- Training 40 Librarians (2 day workshop) on using RSS for news/information gathering at the Association of International Librarians in Geneva
- Training 15 PR Consultants on social media and public relations at Outsource, a leading Belgian PR Agency
- Training of 6 PR Consultants on social media & crisis communications at IntroIberica, a leading Spanish PR Agency
- Kluwer Training "Web 2.0 & Internal Communications"
- Kluwer Training "Web 2.0 & External Communications
Having attended a number of conferences and workshops, I particularly valued the fact that Philippe is actually very passionate about the topic of corporate blogging. While subjects limited to technology often provoke a rather dry approach to avoid leaving an impression of bias with the audience, this workshop took into account the social, cultural and of course the commercial backdrop and showed that this development in web communications is merely part of a broad paradigm change in society - an aspect which would be fatal to ignore. So rather than presenting a checklist of pros and cons, Philippe showed what great opportunities exist, and how to circumnavigate potential challenges in implementing them. In short - Philippe's workshop was ideal for those who actually want to leverage the new communications channels for the benefit of their organizations.
A. Hoppe, Central Web Team, World Health Organisation, Geneva.
E-mail me for more information.
