With a foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication.
Blogging and Online Communications
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Latest book by Shel Holtz. "Savvy companies that leverage the power of blogging will have a competitive advantage; those that don’t understand the potential of this valuable tool will lag behind," say authors and online communication experts Shel Holtz and Ted Demopoulos
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Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. In We the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep shift in how we make and consume the news.
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Out soon - pre-order available.
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